Certified B Corporation

We became a Certified B Corporation to “put our money where our mouth is” by having the independent organization B Lab audit our business practices. We believe that our investments should practice transparency by disclosing their Environmental, Social, and Governance standards and performance, and we hold ourselves to the same standard. It’s important to us that our consumers see and understand our business practices as well as our commitment to sustainability. And we only surround ourselves with like-minded individuals and companies—those that believe in giving back and making the world a better place.

Common Interests became a Certified B Corporation in 2014. B Corps are a new type of company that uses the power of business to solve social and environmental problems. B Corp certification is to business what Fair Trade certification is to coffee or USDA Organic certification is to milk.

 Common Interests was certified by the non-profit B Lab to meet rigorous standards of social and environmental performance, accountability, and transparency. We’ve evaluated how our practices impact our employees, our community, the environment, and our customers.

 Today, there are over 1,000 Certified B Corps around the globe, including Etsy, Cabot Creamery, and Ben & Jerry’s. We are proud to join them in redefining success in business, so that one day everyone uses business as a force for good. To learn more about our certification, check out our B Corp profile.

“What the corporation was to baby boomers the B Corp is to millennials: the place to work.” –

“B Corporations are a way to transcend the contradictions between the ineffective parts of the social sector and myopic capitalism.”

“Think of it this way: USDA certifies organic foods, and Good Housekeeping puts its seal of approval on quality products, like washing machines and skillets. And since 2006, a nonprofit organization called B Lab has been certifying corporations it deems to be concerned about their communities and the environment.”

“The idea of a benefit corporation is to weave some social responsibility into the DNA of the company itself through its charter.”


  • There are over 1,000 Certified B Corporations around the world.
  • 25% of B Corps are outside the USA.
  • There are Certified B Corps in over 30 countries.
  • B Corps were 65 percent more likely to survive the recession.

Our Triple Bottom Line

A common attribute of all Certified B Corporations is a commitment to a triple bottom line. Here is a little bit about what that means to us:

  • People: The people part of our triple bottom line refers to providing for employee health and well-being, employee engagement, and working to benefit the community, such as by volunteering and working to tackle social justice issues.
  • Planet: Sustainability is woven into every aspect of our business, from our green office, to being leaders in the field of Socially Responsible Investing.
  • Prosperity: We are a for-profit business. By being prosperous, we are able to accomplish our goals for People and Planet.