Managing assets and managing wealth are different sides of the same coin. On the one hand, we build our portfolios to gain efficiency, return on investment, and portfolio yield while working to conserve assets over market cycles (see Investments & Portfolio Design for more). The other side of the equation is managing our clients’ wealth to meet their life goals; from college education for their children and grandchildren to planning for their retirement income. Each of these goals presents different challenges, and requires a different management style to be achieved.